Visit my blog here: http://www.teamjustesen.com It has been incredibly popular here in 2013 to use video in marketing, and it is certainly the future. So do you not already video then you started and learn how it should be done. It's easy and there are many tools and services on the Internet that can help you.
You can easily make such videos that I'm doing here, they are recorded on my iPad. You can also use a smart phone or a video camera so it does not need to be expensive to make videos. You probably already equipped, but of course can also use something better and very expensive equipment.
The main thing is that you get started with making videos and get them uploaded to the internet, so you can use them in your marketing.