Original video : https://www.youtube.com/watch?v=sdVXmTjdoLw
This film shows the true story of João Cândido,
an ex-smoker who lives with the consequences of the addiction.
Find out what has changed in his life due to smoking.
And find out why he does not want this to happen to anyone else.
Watch it and share it with a smoker.
Client: Paraná Health Department
Agency: OpusMúltipla
Creative Director: Renato Cavalher
Copywriters: César Noda and Eduardo Lubiazi
Art Director: Luis Bacellar
Agency Producer: Edson Perin
Planner: Tiago Stachon
Account Directors: Daniela Capeletti and Christiane Brum
Digital Media: Analú Milek dos Santos and Rodrigo Goedicke
Social Media: Abner David Tumeo
Press Office: Daniela Weber Licht
Client’s Approval: Fabiola Maziero Sant'Anna
Director: Eduardo Lubiazi
Director of Photography: Yuri Maranhão
Assistant Photography: Eduardo Azevedo
Editor/Color Correct: João Machado
Production Manager: Carolina Cherobim
Video Production: The Youth
Soundtrack: Gramy
