“Welcome to Anderson Direct & Digital’s marketing minute. Actionable insights in 60 seconds. Today we’re talking successful SEO – what everyone wants but is unclear how to get.
The first ingredient to a successful SEO campaign is fantastic content. Here’s the deal, bad content gets you no links while great content attracts great links. Links are the biggest factor in that split-second decision search engines make.
The key is continually developing your content library. Your content should show you are a subject matter expert in your field. The more you build your content library, the more likely you are to rank higher on the search engine results page. Want an example? Edmunds.com has been building their content since the 90s. Type in any automobile make, model, and year and the word ‘review’ into Google and Edmunds will rank first every time.
Key takeaways to remember: Develop solid industry-specific content, build your content library, and set expectations. SEO is a long-term strategy. It needs to be measured in quarters and months, not days and weeks.
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