Four in 10 kids have been prevented from trying a sport with cost - and lack of facilities - among the reasons why.
A poll, of 1,000 children aged five to 16, found 37 per cent have expressed a desire to try a sport or physical pursuit but have been prevented from doing so.
Their parents also participated in the study and it emerged lack of nearby facilities (44 per cent) is the biggest obstacle to doing the activities they really want to do.
With the expense (39 per cent) and the child’s lack of confidence (32 per cent) also barriers.
It comes as 38 per cent of kids revealed they aren’t interested in the majority of sporting activities and nine per cent only do exercise ‘because they have to.’
To address this, Olympic skateboarding sensation Lola Tambling has teamed-up with Weetabix [https://weetabix.co.uk/our-products/minis/caramelised-biscuit/], which commissioned the research, to call on young people to step out of their comfort zones and try new sports and physical activities.
The event was hosted at the BaySixty6 Skatepark, in Notting Hill, London, with the 17-year-old teaching tips and tricks to fans and aspiring skaters.
She said: “Trying something new can be scary, but it’s also the first step towards discovering what you’re passionate about."
