🌍 Is sustainability just a buzzword—or a broken system in need of radical honesty? In this must-watch episode of Tangelic Talks, co-hosts Victoria Cornelio and Jensen Cummings speak with John Pabon, sustainability strategist, author of The Great Greenwashing, and founder of Fulcrum Strategic Advisors.
Together, they unpack the harsh truths behind corporate sustainability, the rise of greenwashing and greenhushing, and how strategic, human-centered action can reboot the climate movement for everyone—not just the elite.
📚 Whether you're a sustainability consultant, conscious consumer, or climate advocate, this episode is packed with insights on how to spot fake eco-marketing, communicate real impact, and create genuine climate progress.
🎙️ Key Topics Covered:
- Why 75% of sustainability messaging is misleading
- Greenwashing vs. greenhushing: PR tricks exposed
- The myth of “perfect sustainability”
- Radical transparency & why most ESG reports fall short
- Brands that are doing it wrong—and a few getting it right
- The real meaning of human-centered climate action
📌 Timestamps:
00:00–01:11 Why Sustainability Comms Are Failing – And How to Fix It
01:12–02:55 Meet John Pabon: Consultant, Author, No-BS Sustainability Strategist
02:56–04:54 What Even Is Sustainability? Let’s Get Real About Definitions
04:55–08:32 The Sustainability Monolith: Why Activist Optics Might Be Hurting the Movement
08:33–11:45 You Can Do Anything, But Not Everything: Fighting Burnout in the Climate Fight
11:46–14:35 Sustainability in Business: Why Most Companies Get It Wrong
14:36–17:13 Greenwashing vs. Good Intentions: Where Do We Draw the Line?
17:14–20:49 Can TikTok Save the Planet? Influencers, Integrity & Public Pressure
20:50–23:40 Spend Like It Matters: Why Your Wallet Is a Weapon for Change
23:41–26:32 Can We Trust the Message or the Messenger? Semiotics, Green Frogs & Vibes
26:33–29:11 Cool Uncle Theory: Why We Need Better Messengers for Sustainability
29:12–31:09 Final Thoughts: Fighting the Good Fight, One Conversation at a Time
31:10–32:19 Closing: Simulation Glitches, Squid Game, and a Little Hope
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💬 Join the Conversation: What frustrates you most about modern sustainability marketing? Have you ever caught a brand greenwashing? Share your story below 👇
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