With $29.3 trillion in home equity and borrowers staying put, 2025 presents a massive opportunity for lenders to reimagine HELOC strategies.
Join us for a data-driven session exploring how to capture high-value borrowers, overcome misconceptions, and compete with digital-first lenders. We’ll share insights from Experian Housing on segmentation, predictive modeling, and how to deliver a faster, smarter HELOC experience that meets today’s consumer expectations.
What you will learn:
The key homeowner segments best positioned for HELOC offers in 2025
Why many borrowers choose high-interest credit cards over HELOCs—and how to change that
How to use behavioral data (like Transactors vs. Revolvers) to drive stronger response rates
How non-bank lenders are winning—and how banks can compete
Strategies to personalize marketing using predictive models and trended credit data
Sponsored by: Experian
