Soho House is going private in a massive $2.7 billion deal, offering investors $9 a share to cash out. Shares jumped 15% on the news, with the takeover led by MCR’s Tyler Morse and backed by Apollo and Goldman Sachs. Big players like John Berkel and Yucaipa are keeping control, while Ashton Kutcher joins the board once the deal closes. By the end of 2025, Soho House will vanish from the NYSE — raising questions about private equity’s growing appetite for lifestyle and hospitality brands.
