What happens to advertising and marketing in an age where AI makes purchase decisions for consumers? Will AI platforms like ChatGPT and Perplexity replace Google and Meta as the biggest ad surfaces?
In this thought-provoking podcast, Sir Martin Sorrell, Executive Chairman at S4 Capital and one of the world’s most respected voices in advertising, shares his perspective on the future of creativity, data, and AI in marketing with Deepsekhar Choudhury, Associate Editor, Outlook Business.
Key discussion points include:
- The shift from creativity to data and what takes centre stage in the AI era.
- If humans outsource purchase decisions to AI, what does that mean for brands and advertisers?
- The impact of AI-driven search platforms on Google, Meta, and the digital ad duopoly.
- Can AI-generated ads really kill Google and Meta ad space?
On India:
- Has India exceeded or missed expectations over the decades?
- Why India struggles to create global consumer brands — and can that change?
- India’s image on the world stage: Big Tech CEOs, rapid growth, and geopolitics.
Don’t miss this deep dive into the intersection of AI, advertising, and India’s evolving role in the global economy.
