Prof. Sukriti Sekhri, Track Chair for 'Sustainable Consumer Well-being' at TaSIC 2026, shares her perspective on the track and its objectives. In this video, she explores how the track examines the interplay between consumption, technology, and consumer well-being across psychological, social, and environmental dimensions. She also outlines the key sub-themes:
☑️ AI and its emotional and psychological impact on consumers
☑️ Data privacy in marketing and ethical personalisation
☑️ Consumer health, lifestyle choices, and the role of digital tools
☑️ Nudge marketing for prosocial and responsible behaviour
☑️ Technology-enabled sustainable and circular consumption
She further explains eligibility criteria and the scope for potential contributors. Applications for TaSIC 2026 are now open. Submit your research and join the dialogue shaping the future of responsible consumption.
