In this Outlook exclusive, Anand Gandhi and Zain Memon—co-founders of Memesys Culture Lab and The Department of Lore—speak with Sakshi Salil Chavan about the evolution of the MAYA storytelling universe. From films, games, and graphic novels to immersive experiences, they explain how MAYA is shaping a new cultural narrative. Their first novel, Seed Takes Root, released on September 9.
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