Celsius is expanding its influence in the energy drink aisle after striking a revamped distribution deal with PepsiCo that secures category captain status, according to Benzinga. Piper Sandler analyst Michael Lavery reiterated an Overweight rating on Celsius with a $69 target, citing the PepsiCo partnership, Alani Nu growth, product innovation, and guaranteed visibility in designated Pepsi coolers. Broader trends also support growth, with energy drink sales up 16.7% in the past 12 weeks as consumers shift away from higher-priced iced coffee. Piper Sandler maintained a positive outlook on Celsius, projecting revenue to grow from $2.42 billion in 2025 to $3.32 billion in 2026, with earnings rising accordingly. Shares fell 1.43% at Tuesday's close, according to Benzinga Pro.
