Malaysia is on track to host around 450 concerts this year, more than quadruple the number just three years ago, with live shows expected to inject nearly RM1.7 billion into the economy in 2025. The spotlight now is on how Malaysia manages this rapid growth. Do we have the right infrastructure and policies to sustain this boom? And how does a country truly become a world-class concert destination? On this episode of #ConsiderThis Melisa Idris speaks with Para Rajagopal, Managing Director of PR Worldwide and Advisor to the Arts, Live Festivals and Events Association (ALIFE).
