In a world where beauty is often curated, airbrushed, andsanitized, one universal truth remains hidden in plain sight: theraw, unvarnished experience of childbirth and motherhood.Frida, the brand that has rewritten the language of parenthood under the directionof founder and CEO Chelsea Hirschhorn, now unveils Mother Vérité — the firstmonument to raise mothers to the pedestal they have always merited.
