FMCG Attention: Fast Messages, Bigger Impact
Nikhil Jain (VP, Global Insights & Marketing, Dailymotion Advertising) explains why FMCG thrives with attention‑optimized video:
· Frequent, seasonal buys mean high awareness—speedy message–brand association wins.
· Interactive, concise formats on Dailymotion drive stronger impact for FMCG.
· Funnel‑stage learnings help tailor creative, targeting, and KPIs by industry.
Watch how “fast takeout” turns exposure into outcomes.
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