Nikhil Jain summarizes our multi‑year meta‑analysis with Lumen Research:
· 4,500+ eye‑tracking tests across the video ads ecosystem to understand what works
· Key drivers of attention: inventory quality, creative, messaging, and sound
· Audience planning is crucial—strategy by segment turns attention into outcomes
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· Website: https://www.dailymotion.com/advertising
· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/
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