As consumers are entering the home buying journey, their rental history reveals more than just where they lived—it uncovers critical insights into affordability, credit behavior, and financial readiness. In this session, we’ll explore how Rent Bureau Data and Observed Data can help mortgage lenders and marketers optimize lead generation and reduce costs.
Learn how rental payment patterns correlate with income, credit improvement, and mortgage risk—and how to use these insights to target the right consumers at the right time. Discover how Experian’s suite of verification tools can streamline pre-qualification and closing, while keeping your budget in check.
