At SXSW in Austin, Rob Millis and Will Coghlan launched their Dynamo Player. WebProNews caught up with both Millis and Coghlan to find out just how the player works.
As the two explain, the online video player has an integrated micropayment system that allows any producer, small or big, to upload content. The unique thing about this player is that it allows the content producers to set a price for their content and get paid immediately.
Up to this point, the primary revenue model for online content has been through advertising. But as Millis points out, this model does not work for all content. Both he and Coghlan believe now is the time to evolve to the next level, which is why they created their on-demand player.
The Dynamo Player is currently labeled as a distribution tool and can be embedded anywhere. Millis and Coghlan said they would eventually like to build a destination home for the player.
To learn more about the Dynamo Player and how you can sign up for the privat
