KEEP CALM AND CARRY ONE. That’s the message from Nectar, the UK’s leading loyalty programme, as they launched a campaign to help the nation make their money go further in light of the Emergency Budget announcement. In a show of continued support for cardholders, Nectar plans to rally the nation to stiffen its resolve and help to alleviate some of the doom and gloom of our era. Even after the revelations of the emergency budget (June 2010) there are lots of simple ways that consumers can save money and continue to treat themselves if they’re savvy, including carrying loyalty cards.