In this latest installment of Online Video Conversations, I caught up with David Burch, Director of Marketing at TubeMogul, Inc., to find out why video is important for all types of businesses – small, medium and large – and how video distribution, analytics and social media marketing helps build brand identity and viewer engagement. He also talks about trends and the current state of the online video industry. Burch leads media relations for TubeMogul, and in addition to that, he authors all of company's data-driven research. Prior to joining TubeMogul, Burch was a Content Manager at Delivery Agent, and worked on digital strategy for many top media companies, including ABC and NBC. He is well-known within the online video industry and frequently quoted as an expert in online video in leading outlets like AdAge, NPR's Marketplace and Wired. He received his BA in Political Economy from the University of California, Berkeley, which is where Tubemogul was born. Distributed by Tubemogul.
