http://www.studiopmg.com/ - Toyota sought to create an interactive experience to complement its Ride & Drive Consumer Intercept Program. The experiences were designed to convey Toyota’s key messages – safety, durability and quality. StudioPMG was selected in partnership with AMCI to conceive and create immersive experiences that would capture consumers’ hearts and mind and put a face to the brand. The Sharing Station: In this video-based experience,this single touch kiosk allows the 27 Million Toyota Owners to share their experience based on the Safety, Durability and Quality campaign.Consumers can also browse and listen to other owners’ stories. Thesestories are specifically for the Toyota Ride & Drive Consumer Intercept Events. The Test of Time: In this touchscreen experience, consumers interact with a deconstructed 2007 Toyota Camry. The experience uses over 1,000 images to present the experience. Consumers are presented with 35 hot-spot images and 9-12 interactive topics. Touching a topic enables the user to discover through video, text and stills what makes Toyota vehicles withstand quality amongst competitors.
