Buying your own car has traditionally been an important status symbol. But a new generation of drivers in European cities are primarily interested in usage rather than actual ownership. A trend that is prompting a radical rethink within the auto industry.Car-sharing operations are now becoming increasingly popular. MADE IN GERMANY with a visionary view of the networked mobility concepts of the future. Carmen Meyer and Ute Schneider introduce the third installment of our “Future of Motoring” series at MADE IN GERMANY to mark the 125th anniversary of the automobile.
